You know the books: There are a few pages of information with really interesting concepts that you can apply to your business or life... then the rest is just feel-good stuff the author tossed in so that they would have enough material to write a book with.
Moxie And Other Fundamental Entrepreneurial Concepts: Simple Truths That Might Make All the Difference by Jim Flowers is NOT one such book. It's fluff-free: 100% straight-forward need-to-know material for entrepreneurs. At just 89 pages, it only took me around an hour to read - and I enjoyed every minute of it.
Flowers, who is the Director of VT KnowledgeWorks at the Virginia Tech Corporate Research Center, highlights four success factors for entrepreneurs:
- Moxie: an entrepreneur's passion, confidence and ability to get things done
- Market: ride the wave of a fast-growing well-identified market
- Magic: your special sauce; what makes your product/service truly unique and desirable
- Mentors: experienced entrepreneurs who can guide you
Here's a brief video of Mr. Flowers explaining these 4 M's:
In addition to Moxie, Market, Magic, and Mentors, the book also discusses the best personality traits of an entrepreneur, what makes a good business model, important things to remember about management, what to do about money, and how to avoid common mistakes.
It's a great little book with some big points to make. I highly recommend it.
I also recommend reading Jim Flower's blog.
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